A Filipino TikTok star, Ryniel Pineda — famously known as the “dancing security guard” from Davao — has made waves at Paris Fashion Week after being tapped by French fashion label Jacquemus as one of its influencers.
On Jacquemus’ official TikTok account, Pineda was featured in a video dancing against a plain background with a banner poster of “Jacquemus ‘La Croisière’ show” and a duffle bag on the floor.
“Paris, this diva has arrived early,” the fashion house wrote in the caption.
Founded in 2009 by Simon Porte Jacquemus, the brand is celebrated for its bold silhouettes, playful proportions, and iconic accessories, including micro bags and oversized hats that have won the hearts of fashion enthusiasts worldwide.
The “La Croisière” show marked Jacquemus’ much-anticipated return to the Paris Fashion Week calendar.
The collection reimagined mid-century silhouettes with a contemporary edge, featuring hourglass dresses, sculptural jackets, and fluted tulle skirts.
The runway dazzled with appearances by supermodels Christy Turlington, Adriana Lima, and Irina Shayk, while stars like Pamela Anderson and Nicholas Alexander Chavez were among the star-studded guests.
Pineda’s video has gone viral, amassing over 7 million views as of this writing. His inclusion in Jacquemus’ campaign underscores the global reach of Filipino talent, showcasing the diverse influence of social media stars on the international fashion scene.
From the streets of Davao to Paris Fashion Week, Pineda’s journey highlights the transformative power of creativity and the growing representation of Filipinos on the global stage.