Princess Galura (left), general manager of The IRONMAN Group Philippines, and AIA Philippines chief marketing officer Melissa Henson seal the AIA’s sponsorship of the Rock ‘n’ Roll Running Series Manila 2025 during the official contract signing ceremony recently. PHOTOGRAPH COURTESY OF RNR SERIES MANILA
SPORTS

AIA boosts RnR Series Manila

DT

The Rock ‘n’ Roll Running (RnR) Series Manila, with AIA as its new title sponsor, is set to deliver an unparalleled experience in its fourth staging on 30 November 2025, promising bigger scope, expanded participation and world-class organization.

The event, which fuses running, music and community in a vibrant celebration, will serve as the eighth event in the global series’ nine-event lineup. The Manila leg will also continue the legacy of 27 years of dynamic start lines, milestone moments and musical camaraderie with a global community of over 2.5 million runners.

A multinational leader in insurance and financial services, AIA extends its commitment to promoting health and wellness through its long-time support of sports events, including the IRONMAN series since 2018. This partnership aligns seamlessly with AIA’s mission to empower individuals and communities to live healthier, longer and better lives.

“AIA has had a longstanding involvement with The IRONMAN Group since 2018, and we are thrilled to extend our partnership as the title sponsor of the 2025 Rock ‘n’ Roll Running Series Manila,” said Melissa Henson, AIA Philippines chief marketing officer.

“This collaboration perfectly aligns with our commitment to empowering Filipinos to prioritize health and wellness, strengthening our promise to improve lives and communities.”

The 2025 AIA Rock ‘n’ Roll Running Series Manila will take participants on a music-filled route through Manila’s historical landmarks.

Beginning at Rizal Park, the World Athletics and AIMS-certified course winds through the National Museum, Manila City Hall, Kartilya ng Katipunan and the storied streets of Intramuros. The race will culminate in a high-energy finish line rock concert, adding a unique flair to this iconic event.

The 2025 edition will raise the bar with enhanced on-course entertainment, DJs and interactive experiences, ensuring a memorable event for all.

Open to participants of all fitness levels, the event will feature multiple race distances: Marathon, half-marathon, 10 kilometers and 5 kms. Registration opens during this year’s run week festivities, allowing early enthusiasts to secure their slots.