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TWICE sets Billboard 200 record with 'STRATEGY'

Pamela Pascual

K-pop girl group TWICE has achieved another historic milestone. On 15 December, Billboard announced that the group's 14th mini album “STRATEGY” debuted at No. 4 on the Billboard 200, ranking among the most popular albums in the United States.  

TWICE dropped “STRATEGY” on 6 December, featuring seven tracks of various genres, including its title track “Strategy (feat. Megan Thee Stallion).”

This achievement makes TWICE the first K-pop girl group to score six albums in the top 10 of the Billboard 200, and the first to have eight entries on the chart. Their previous charting albums include “MORE & MORE,” “Eyes wide open,” “Taste of Love,” “Formula of Love: O+T=<3,” “BETWEEN 1&2,” “READY TO BE,” and “With YOU-th.”  

According to Luminate, Billboard's data partner, “With YOU-th” amassed 88,000 equivalent album units in its first week, with 81,000 traditional album sales—making it the second best-selling album in the U.S. that week—and 6,500 streaming equivalent album units which is equivalent to 8.86 million on-demand streams.  

Formed through the television program “Sixteen,” the hit girl group debuted on 20 October 2015 with their extended play “The Story Begins" and its iconic lead single, "Like Ooh-Ahh."