Iconic state of the mind

East-meets-West is Natori’s fashion DNA. This season, the iconic brand came full circle as it presented its RTW Fall 2024 entitled “Natori State of Mind,” which was the same campaign launched four decades ago in New York City — a nostalgic testament of the brand’s roots to modern day.

“Today’s woman is confident, as well as beautiful, achieving a symmetry between sensuality and discretion, between public perceptions and private realities” — a campaign sentiment from Josie Natori relevant back then and still is in today’s world. From bedroom to runway to real way, women empowerment has revolutionized lingerie relevance in ready-to-wear. Fast forward to today, style has fashioned lingerie dressing inside out from nightwear to everyday wear.

The chic Fall 2024 is a wardrobe mix and match of ideas that display a variety of luxe fabrication with a universal appeal suitable for any weather. Fabrics include compact knit, double jersey, vegan luxe lambskin, faux mink, felt, wool, taffeta, crepe and texture jacquard, with layering pieces made of jersey and silk charmeuse.

Key covetable pieces for the season include bomber jackets, blazers, ponchos and other outerwear essentials all with an artisanal touch. Dresses range in length and silhouette with fluted hemlines. Colors range from neutrals of taupe, espresso, grey, sage and, of course, black, to bolder bottle greens and brick red. Prints act as accents and are in reference to Natori’s cut-out motifs, embroidery and appliqués.

The modern collection is an easy, relaxed lounge study on refinement — innovative and modern way of practical dressing. An homage to staying true to one’s roots and identity. Proud to be pride of a nation that epitomizes the now as it has surpassed decades in the retail landscape — Natori is one of the immortalized global Filipino brand that will forever be… iconic.