LIVING SPACES

Hotel101 commits to expanding its global footprint

The first three overseas Hotel101 projects will be in Niseko Hokkaido Japan; Madrid, Spain; and Los Angeles, California, USA.

Pauline Songco · Dec 9, 2023, 12:01 AM

DOUBLE Dragon Plaza at DD Meridian Park.

The hospitality arm of DoubleDragon Corporation, Hotel101 Group, commits to expanding its global footprint by joining international expos by the Department of Tourism and Tourism Promotions Board.

The series of international expos kicked off with the first Philippine MICE Roadshow 2023 held from 11 to 18 October that strategically targeted four key cities in South Korea — Busan, Yeosu, Suwon and Seoul.

Hotel101 Group head of sales Jamaica Puti and sales manager Tere Liscano together with Hokkaido Tourism Organization's Taichirou Satou.

Hotel101 Group further showcased its hotels at the Tourism Expo Japan in Osaka from 26 to 29 October. The journey continued with Hotel101 Group's participation in the China Outbound Travel & Tourism Market in Beijing from 15 to 17 November.

Hotel101 Group with DOT Beijing.

In line with Hotel101 Group's global expansion strategy, the company aims to increase awareness and conversion for its operational hotels in the Philippines, including Hotel101-Manila, Jinjiang Inn-Ortigas, Jinjiang Inn-Makati, Jinjiang Inn-Boracay Station 1, Injap Tower Hotel-Iloilo and the newly opened Hotel101-Fort.

Hotel101 group head of sales Jamaica Puti (left), DoT Beijing's Ernie Teston (right) and Hotel101 group GC raffle prize winner.

"We remain strategic and steadfast in our efforts to promote Hotel101 to our top international markets by joining sales expos and opportunities from the DOT and TPB. We also started to introduce our newly soft-opened Hotel101-Fort to these markets, especially to those who look not only for value for money, but also the convenience of location and the comfort of the rooms when they stay and book their accommodations," said Jamaica Puti, head of sales.

According to the DoT, the Philippines has exceeded its target for 2023 with 4,860,000 international tourist arrivals. As of October 2023, the tourism sector has contributed P404 billion to the country's economy, it added.

DOT Korea Director Ma. Corazon Jorda-Apo with Hotel101 Group senior sales manager Philip Olimpiada.

Hotel101 recently disclosed its direction to expand abroad, aiming to make Hotel101 the first global Filipino hotel chain. Its first three overseas Hotel101 projects will be in Niseko Hokkaido Japan, Madrid Spain and Los Angeles, California, USA. These first three overseas sites will serve as bridge projects to jumpstart the transition of Hotel101 to transcend beyond these first three countries and become a global brand with a truly unique business concept that can be planted in over 100 countries.

Visit www.hotel101.com.