In time for the start of the NBA season, global shoe brand Skechers has unveiled its inaugural line of technical basketball shoes that offer elite performance and all-star quality for every level of athlete.
The initial wave of Skechers Basketball shoes includes two distinct mid-top styles — SKX Resagrip and SKX FLOAT — that fuse innovative technologies with the brand's signature comfort.
Skechers has enlisted New York Knicks power forward Julius Randle and Los Angeles Clippers shooting guard Terance Mann as the first professional athletes to compete in Skechers Basketball shoes. Following weeks of practice and preseason games in the footwear, Randle and Mann signed on as Skechers Basketball ambassadors — agreeing to represent the performance footwear brand in campaigns after experiencing the most comfortable shoes on the court.
"Following our road map for success as a breakthrough brand in running, golf, pickleball and global football, we're leveraging the insight and feedback of pros like Julius Randle and Terance Mann to authenticate our position as a performance brand with the best basketball shoes on the court," said Greg Smith, VP of Product Development and Merchandising for Skechers Performance.
"Along with our recent entry into the soccer business, Skechers now offers high-performance footwear for athletes competing in the two biggest sports on the planet," added Michael Greenberg, president of Skechers. "This is the start of a long-term investment in basketball with more player partnerships, which is essential for our growth strategy and vision. We're launching in the three largest stand-alone basketball markets — the U.S., China and the Philippines — with expansion to more regions expected in the future."
The SKX Resagrip is designed for players who move at top speed with next-level cushioning and responsiveness to accommodate quick and explosive movements. It features Goodyear Resagrip Technology with a unique outsole configuration so one can play hard and focus on the game.
For players in search of game-changing stability, the SKX FLOAT offers strategically-placed TPU to help lock the foot in place, while a lightweight Swirl Tech design provides flexibility for an exceptional court feel with a Goodyear outsole for enhanced traction.
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Both styles include Skechers Hyper Burst cushioning in the midsole plus a Hyper Burst Pro sockliner for added comfort.
Beyond basketball, the Skechers team of elite athletes competing in the brand's performance footwear includes FC Bayern Munich striker Harry Kane, golfers Matt Fitzpatrick and Brooke Henderson, pickleball pros Tyson McGuffin and Catherine Parenteau, as well as Dodgers pitcher Clayton Kershaw.
The Skechers Basketball footwear collection is now available at Skechers Glorietta, and soon to be available at select Skechers retail stores as well as select Footlocker stores in the Philippines. Additional colorways arrive later this fall and low-top versions of both styles will launch in Spring 2024.