After a series of Internet-breaking teasers, The Kid LAROI has unveiled his new single and music video "Too Much," featuring Jung Kook and Central Cee.
The track is out via Columbia Records and Sony Music Entertainment.
Uniting these stars for the very first time, the powerhouse collaboration heralds the arrival of The Kid LAROI's full-length album, The First Time, dropping in November.
"Too Much" intertwines three styles, countries and cultures, with The Kid LAROI from Australia, Jung Kook out of South Korea and Central Cee repping the UK. The track's head-nodding bounce and glowing keys accent the back-and-forth between this trio, culminating in an instantly catchy chorus.
Directed by Ramez Silyan, the visual depicts the three on various covers of a "Too Much" magazine. Highly stylized performance vignettes come complete with elite choreography
Prior to the song's arrival, Billboard had already noted the union of "three of the biggest male artists in the new class of 2020s breakout stars," while UPROXX proclaimed, "The Kid LAROI is going global."