Albay — The Department of Tourism on Monday maintained that the Philippine Experience Program, which brings hundreds of delegates to various tourist attractions in the country, is its way to make local government units, especially those with underdeveloped tourist spots, to be at par with other known local destinations.
During her speech in Albay for the third leg of the DoT's Philippine Experience Program on Sunday night, Tourism Secretary Christina Garcia Frasco said the program is in line with Ferdinand Marcos Jr.'s order to bring countryside development through tourism.
"Recognizing how strong as a social economic tool tourism can be given the right tool to succeed in making the countryside grow, PEP gives opportunities to local government units, provinces, cities and municipalities all over the Philippines to be equally developed and promoted," she said.
The program seeks to reintroduce the Philippines to the world, "not only our natural resources, our stunning landscapes, our beautiful coastlines, our majestic mountainscapes, but also, our heart and soul as Filipinos."
Albay Governor Edcel Greco Lagman expressed support for the Philippine Experience Program and its swing through Bicol.
"Parading the call to experience Bicol, a tapestry of history, tradition, and arts, this program embodies the essence of what makes a region unique and exceptional. Albay, with its enchanting landscape, rich cultural heritage and untapped potential plays a pivotal role in the national tourism industry," Lagman said.
In a video message, Albay 1st District Representative Edcel Lagman also expressed his confidence that the visit from the DOT chief will "inspire" the tourism industry in Albay.
"Thank you for your visit, Secretary Frasco, and we are certain that your visit will be both memorable and productive," the congressman said.
The third leg of the Philippine Experience Program started with the official opening of the Kasanggayahan Festival in the Provincial Capitol of Sorsogon, followed by a visit to the pristine sceneries of Bulusan and Barcelona Ruins in Sorsogon.
On Day 2, delegates of the Philippine Experience Program Bicol on Monday revved up for an adrenaline-fueled all-terrain vehicle adventure in Legazpi City, the booming capital of Albay dubbed as the "City of Fun and Adventure," followed by a visit to Daraga Church or the Nuestra Señora dela Porteria, then a visit to the famous Cagsawa Ruins and Sumlang Lake in Camalig.
The Philippine Experience Program highlights the Filipino brand and identity in all aspects of the travel and tourism experience, focused on heritage, culture and arts to enhance current tour and domestic circuit offerings with thematic experiences on Food and Gastronomy, Pilgrimage and Wellness, Festivals, Living Cultures and Heritage, and the Arts.
It also aims to link key destinations to lesser-known destinations, as well as expand the country's tourism portfolio, which includes sun and beach offerings, nature-based tourism, diving, food, education, health, MICE and farm tourism.