Ninja Van seeks bigger inroads into digital ops

Tech-enabled logistics company Ninja Van Philippines is eyeing to launch more data-driven operations in the country next year to provide customers with better services.

In an e-mail statement over the weekend, Ninja Van Philippines chief operating officer Vin Perez said the company will further integrate technology-and data-driven innovations in its operations.

"Data is a powerful tool, and we look to leverage it to identify growth opportunities," he said.

Perez also noted that the company will share more proprietary research relevant to the public while sustaining its tech-driven ethos.

Data and technology are the key thrusts of the Ninja Van Group, which earlier this year released the E-Commerce Southeast Asia Barometer Report in partnership with European parcel delivery network DPD.

The study, which surveyed 9,000 respondents across Malaysia, Singapore, Indonesia, Thailand, Vietnam and the Philippines, highlighted the importance of reliable delivery services for online shoppers.

Real-time tracking preferred

When asked about their online shopping habits, 92 percent of Filipino shoppers said it is important to know who the shipping company is.

They voted for "real-time tracking" and "delivery where I am located" as their top delivery preferences for a hassle-free delivery experience. Filipinos already have the second-largest average basket size — at $33 per single purchase — among the six markets surveyed.

Also this year, Ninja Van Philippines launched its first automated sorting hub in Cabuyao — a 21,000-square-meter facility that is the group's largest in the entire region.

The automated conveyor belts in the hub can process up to 300,000 parcels per day.

Ninja Van complemented this by launching another sorting hub in Novaliches, Quezon City to serve growing demand in North Metro Manila and Central and Northern Luzon.