DoT’s new slogan plan nixed

Senator Nancy Binay on Wednesday urged the Department of Tourism to postpone its plan to change the country's current tourism campaign.

Citing "financial challenges," Binay expressed her hopes that the Tourism Department will temporarily abandon its plan to replace the current "It's More Fun in the Philippines!" campaign.

"It is our commitment to equip the DoT with the necessary marketing tools, and provide essential funds to support its programs," she said in a statement.

"But given the country's financial challenges, changing to a new slogan at this time may not be a compelling argument," she said.

Binay also stressed that changing the tourism campaign may drive potential tourists away due to confusion.

"As much as possible, we don't want potential tourists to be confused with constantly changing messages every time they watch our new ads on television and social media," she said.

She also noted that she appreciates the initiative of the Tourism Department, however, she pointed out that the rebranding "can be very costly."

Likewise, the chair of the Senate Committee on Tourism, cited the additional cost of the "printing of marketing collaterals, global quad-media advertising placements, international and local sponsorships, travel and trade shows, and other below-the-line campaigns."