Zalora Philippines launches the Z-Train, its pop-up concept that makes the brand more accessible and engages shoppers in fun activities in key locations.
The Z-Train is making its first stop at the Uptown Mall curbside corner on 11th Drive in Bonifacio Global City, Taguig.
The Daily Tribune went on board the Z-Train on 2 December. The pop-up shop played on themes of urbanscapes, city lines, and neon lines with urban gear from brands like Nike.
"The Z-Train is about youth and it captures the essence of modern city life. If you look at the colors, you look at the elements, they just bring that to life," Zalora CEO Aashish Midha said in an interview with Daily Tribune. "From our strategic point of view, we are getting closer to people with great products."
Zalora is giving away 14 Nike Dunk pairs to those who come aboard the Z-Train. On Facebook, Instagram, or TikTok, participants may simply post a photo of themselves on the Z-Train, tag @zaloraph, and use #ZTrain. One post is equivalent to one entry and winners will be picked daily.
The Z-Train is parked in Uptown Mall Curbside Corner until 15 December.
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