Daily Tribune

BUSINESS

Economic recovery pushes property sector up

This is a testament to the company’s efficiency in helping solve the country’s housing gap

DT · Dec 9, 2022, 2:42 AM

P.A. Properties, one of the country's fastest-growing real estate developers, is celebrating 28 years of carving its name in the industry.

For nearly three decades, P.A. Properties has successfully provided affordable homes and built safe and future-proofed communities in growth areas in the country. In this period, the company has produced more than 20,000 housing and condominium units in over 40 communities in Laguna, Batangas, Cavite, Bulacan, Pampanga, and Metro Manila.

From a meager capitalization of 300,000 pesos, P.A. Properties has grown into a 23-billion-peso enterprise. This is a challenging but worthy feat, especially in a country riddled with financial setbacks to match its ballooning housing backlogs.

Through its ambitious partnership with Japanese property developer Hankyu Hanshin Properties Corporation in 2017, P.A. Properties was able to launch five joint venture companies that boosted the successful launching of Idesia, a series of township projects located in Dasmariñas, Cavite; Lipa, Batangas; Cabuyao, Laguna and San Jose del Monte, Bulacan.

Early this year, the company and HHPC rolled out Idesia City, a 37-hectare real-estate project in Dasmariñas, Cavite. Following the success of their launches in Lipa in 2021 and Dasmariñas in 2022, P.A. Properties–together with HHPC–unveiled the Idesia Lipa Sales Office and Model Units in June 2022 and celebrated its first cement pouring with the owners in August.

As a force multiplier in solving the country's housing backlog that is feared to breach the 10 million mark within six years if not appropriately addressed, P.A. Properties has adapted tech-forward mechanisms to provide fast and hassle-free housing. One is its quick and efficient construction technology, which makes it possible to construct single-story units in 45 days and two-story units in 60 days. Another mechanism is its customer-friendly innovations, such as the "Home Info Plus" mobile app, where home buyers can check their account information from reservation to moving in.

The Pag-IBIG Home Development Mutual Fund recognized the company as the Top 8 developer in North Luzon and the Top 7 in the National Capital Region for Q1-Q3 2022. This is a testament to the company's efficiency in helping solve the country's housing gap.