Virtual fashion try-on wins Grosvenor Social Shopping Experience challenge

Virtual clothing try-on technology Zyler has announced their success after applying for the Grosvenor Social Shopping Experience Challenge. International retail development and investment company, Grosvenor, launched a search for new technologies that champion innovation and build a social customer experience. A major aim of the challenge was to drive retail recovery in a post-pandemic world where bricks and mortar stores saw footfall slump. Zyler's try-on solution impressed the judges and the companies will launch the technology with Grosvenor's retail tenants.

Zyler's patented technology brings immersive virtual try-on to fashion brands. The product allows customers to see themselves in any outfit with a head and shoulders photo and basic measurements. For retailers, the try-on experience can be embedded into a website or existing app with only a small snippet of code needed.

Zyler CEO Alexander Berend expressed excitement at the win. "We're thrilled to be working with Grosvenor and their retailers. Zyler is perfect as a sales tool for stylists, allowing shoppers to find the best items for them."

In terms of the future for Zyler, upcoming in-store trials with well-known luxury retail brands are on the horizon, bringing virtual try-on technology into the mainstream retail space.