Thinking all pink this October

"Think pink" this October for Breast Cancer Awareness.

The pink ribbon has been a long-standing symbol of hope, strength, and unity for millions across the globe.

Evelyn Lauder, breast cancer activist and daughter-in-law of Estee Lauder of the cosmetics brand, helped formalize the use of the pink ribbon for breast cancer awareness campaigns.

Now on its 30th year, the campaign continues with support worldwide.

This year, we were invited to the Pink Ball, a charity gala for the Philippine Foundation for Breast Care (Kasuso Inc).

Kaye Tinga, Tessa Prieto, and Tim Yap, with help from various organizations, mounted the Pink Ball on 13 October at Shangri-La The Fort, with the goal of raising P6 million to fund 4,000 free mammograms for women.

David Lim

Photographs courtesy of Agile Zamora The columnist, Tessa Prieto, and Kaye Tinga.

Martin Nievera.

Agnes Huibonhoa and Audrey Zubiri.

Dr. Elsie Pascua, Helen Ong, and Hera Geriene.

HAYDEN Kho and Vicki Belo.

Kevin and Michelle Tan, Kathy and Mike Huang.

Alice Eduardo and Aida Conbankiat

Aiza Duico and Joy Rustia.

Alice Eduardo and Tina Cuevas.

Small Laude and Melba Eduardo Solidum.

Crystal Jacinto and Cocoy Cordoba.

Puey Quiñones and Suzette Ayson.

Korean Ambassador Kim Inchul and wife Lee Jungeun. wifeJungeun

Sofia Andres and Dr. Z Teo.

Mayenne Carmona and Tess Schoefer.

Dingdong Dantes and Marian Rivera.

Ambassador of France Michèle Boccoz.

Carol Garcia and Korina Sanchez.

Ana de Ocampo and Mia Borromeo.

Connie Haw, Linda Ley, and Sheila Romero.

Tim Yap

The hotel's grand ballroom was adorned with every shade of pink one could imagine.

We wore our best pink outfit and joined other guests to take part in a relevant cause.

After cocktails, a full-course dinner, and live music from timeless talents led by Martin Nievera came the much-awaited part of the evening: the auction of luxury items, all donated by generous donors.
However, the best part of the night was that the auction raised around P10 million, which surpassed the target amount.

One of the foundation's trustees, Aileen Antolin, delivered inspiring words.

And then we celebrated the feat with an afterparty.