LIFE

Outdoor billboards for small businesses

Pauline Songco

Media exposure for small businesses is a big help.

Probably the most important exposure for them are exterior signages. The built-in form of outdoor advertising should convey their brand image to catch attention.

Business owners want a crisp, clear signage that communicates well from a distance. To keep up with the times, they also resort to other forms of outdoor advertising such as lamp post, vehicles, bridges, mobile, banners, and the most common, billboards.

Billboards are typically found in high-traffic areas, particularly alongside busy roads. They range from static ones to vinyl, painted, three-dimensional, and digital. In terms of sizes, there are mini billboards that are just as informational and influential as the big ones.

Mini billboards are less expensive than the traditional roadside ones and mostly found just about anywhere that is busy.

In the Philippines, Digital Out-of-Home offers LED Billboards, Lamppost, and Lightbox to serve advertisers and clients with the same passion it was founded in the 80s. Visit www.dooh.ph.