Coca-Cola, Isuzu champion fleet operations safety

Some of the best-known consumer and transport brands Coca-Cola and Isuzu have partnered to ensure safe and sustainable fleet operations.

Coca-Cola Beverage Philippines, Inc. (CCBPI), the bottling arm of Coca-Cola in the country, has partnered with Isuzu Philippines Corporation (IPC) — the country’s leading manufacturer of brand-new trucks — to further enhance safety and sustainability within its logistics operations. Ninety-five top-of-the-line vehicles have been turned over to Coca-Cola’s already expansive delivery fleet.

Coca-Cola operates one of the biggest truck fleets in the Philippines, with almost 3,000 trucks and over 2,000 sales service vehicles. Approximately 2,500 shipments per day are undertaken, transporting to 20,000 doors across the country. For operations this massive in scale, the company implements a road safety framework built on three pillars: organization and culture, vehicles and technologies, and the drivers. Each pillar, in turn, has different programs and initiatives that address capability development, technical standards and monitoring, and driving performance and engagement.

“For every bottle of Coca-Cola that you purchase, there’s an implicit promise that it was delivered with the utmost quality, in accordance with strict safety guidelines, and adhered to high sustainability standards,” says CCBPI Logistics and Distribution Director Ruth Genota.

Isuzu FVR trucks with installed Allison automatic transmission — the first of its kind in the Philippines — were among the partnership turnover highlights. These trucks’ transmission were specially crafted by leading automotive expert Gendiesel Philippines, Inc.

All the turned over trucks delivers Isuzu’s 8-point advantage: 1) nationwide dealer network; 2) nationwide parts availability; 3) expert Japanese engineers; 4) expert service technicians; 5) mobile medic; 6) drivers and mechanics training; 7) safety driving training; 8) fuel eco-driving training. The installed palletized bottle carriers were made by IPC partner body builders, Almazora and Centro.

The partnership with Isuzu, whose commercial vehicles are known for their reliability and efficiency, promises to deliver dependable transportation solutions to support Coca-Cola’s extensive and intensive distribution requirements. Isuzu trucks are equipped with Euro IV- to V-compliant engines that produce cleaner emissions; and with blue power technology, which helps make the trucks more powerful, yet economical and environmentally friendly.

These new acquisitions are in keeping with Coca-Cola’s long-standing commitment to reduce carbon emissions and to achieve sustainable operations in fleet management — through the use of low-emission engines in its trucks and through the adoption of new technologies to further improve our logistics and distribution capabilities.

Genota adds, “At Coca-Cola, we make sure that our sustainability practice is a holistic process: our whole value chain, from manufacturing to distribution, has systems in place to reduce our environmental impact. This is a continuous process of improvement, as we work toward further strengthening our environment-conscious policies, across all facets of our operations.”