Isuzu riding on Bacoor’s economic boom

The city has become an ideal location for businesses seeking to reap the benefits of higher economic activities in the Metro Manila and the Calabarzon region due to rapid socioeconomic developments.

The brand’s Bacoor dealership will be operated by Isuzu Automotive Dealership Inc., a wholly-owned authorized dealer of Isuzu commercial vehicles by the Ayala Automotive Holdings Corp.

Isuzu Philippines Corp. (IPC) is leveraging on the growth of Cavite as it commences development for a 4,000-square meter new dealership in the city.

The truck manufacturer and distributor said the lot, located along Molino Boulevard in Bacoor, will serve as a platform to showcase its latest showroom design, featuring six light commercial vehicles and two truck service bays.

Bacoor, located 15 kilometers southwest of Manila, poses growth opportunities being a gateway to metropolitan Manila, IPC said.

It added that the city has become an ideal location for businesses seeking to reap the benefits of higher economic activities in the Metro Manila and the Calabarzon region due to rapid socioeconomic developments.

“Business activities are booming, especially in retail, banking, service and manufacturing sectors. That’s why Bacoor has the highest family income in the province of Cavite, making the city an ideal place to establish small and medium-sized businesses,” IPC president Hajime Koso was quoted as saying.

“I also see the city’s future potential. I believe Bacoor is not just the gateway to (the National Capital Region). Soon, Bacoor itself will become a strong city, conducive to the IT-BPO and manufacturing industries,” he added.

The Bacoor dealership will be operated by Isuzu Automotive Dealership, Inc., a wholly-owned authorized dealer of Isuzu commercial vehicles by the Ayala Automotive Holdings Corp. To date, it covers a nationwide network of nine dealerships.

IPC currently ranks as the seventh top car brand in the country, according to October data from the Chamber of Automotive Manufacturers of the Philippines, Inc. and the Truck Manufacturers’ Association.

Meanwhile, IPC booked 15.1 percent lower sales in the first 10 months of the year, to 11,494 units from 13,539 units in the same period last year, despite a 2.53 percent total industry growth.

The automobile industry has been recovering from last year’s industry-wide sales slump brought by higher excise taxes and soaring inflation, with a 10 percent sales growth target for full-year 2019.