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Max’s turns 74

Pauline Songco · Nov 27, 2019, 12:20 AM

These bundles that we designed for sharing is something that people can look forward to aside from the Sarap to the Bones Fried Chicken of Max’s

GRILLED Chicken with Toyomansi, Pinakurat and Achara.

Beloved culinary heritage brand Max’s, popularly known as “the house that fried chicken built,” celebrates its 74th birthday this year with a lineup of exciting deals and offerings that the whole family would enjoy.

In line with Kabisera BGC’s first anniversary, Max’s launched new dishes that are available for dine-in, take-out and catering transactions. Enjoy the restaurant’s version of the iconic Chicken Inasal, combo meal of Grilled Boneless Chicken Thigh Fillet and Grilled Boneless Chicken Thigh Fillet two-piece platter. All of these meals include Peanut Sauce, Toyomansi, Pinakurat with Honey and Cucumber and Achara on the side.

“We actually had these dishes for quite some time in Kabisera. Though this is exclusively available here, we’re planning to roll it out to more Kabisera branches soon,” said Jacqueline Peñaranda, Channels and Category marketing manager of Max’s Philippines. “This quarter or this holiday, we will be calling the bundles ‘Holiday Classics.’ We’ll have three variants of it while our newest product will be featured in the Supreme bundle.”

According to Peñaranda, the Supreme bundle can cater a group of five people while the Deluxe and Standard bundles cater four persons. “All the items in that bundle have hefty servings so you can share it among friends and families. That’s our idea in creating the bundle. We encourage people to celebrate each day with their family and friends at Max’s. These bundles that we designed for sharing is something that people can look forward to aside from the Sarap to the Bones Fried Chicken of Max’s.”

To complete the spirit of Christmas, Max’s recently launched the Holiday Classics Supreme Bundle consisting of one hearty bowl of Nilagang Pasko, one regular whole Sarap-To-The Bones Fried Chicken, a choice of one Pancit, Chopsuey or Lumpiang Shanghai, a large plain rice, five glasses of iced tea, soft drinks or sago’t gulaman and five regular Buko Pandan desserts.

From 4 November until 3 January 2020, the new Nilagang Pasko and Holiday Classics Supreme Bundle will be available in all Max’s Restaurant branches nationwide. The Bibingka Cheesecake and Caramel Fudge Cake will be available in all Luzon stores only. For more information, visit www.facebook.com/maxsrestaurant.

“This 2019 is our 74th anniversary and our wish is to end the year strong. Definitely, there are more new products coming out. For the people following Max’s, next year is something to look forward to because it is our Diamond anniversary. It’s a banner year for Max’s and we really encourage people to stay tuned for a lot of things happening every month,” Peñaranda concluded.