Mang Inasal opens 600th store

Mang Inasal targets to set up 100 new stores per year, aggressively expanding its local network as it gears up to penetrate the international market.

Mang Inasal targets to set up 100 new stores per year.

Mang Inasal, the home of the country’s 2-in-1 sa Laki at Nuot-sa-Sarap Chicken Inasal, recently marked a milestone in its growing network, with the opening of Mang Inasal Tambo, Lipa.

This is the 600th Mang Inasal store in the country.

Lipa City Vice-Mayor Mark Luancing and the representative of Mayor Africa, Atty. Willy Rivera, graced the inauguration of the store owned by Franchisee Eric Reyes and supervised by managing director Eugene Reyes. They were joined by Jollibee Foods Corporation (JFC) country business group — Philippines head Joseph Tanbuntiong and Mang Inasal officials led by business unit head Jojo P. Subido, South Luzon regional business unit head Lelette Minerales and operations director Lucy Salazar.

The 600th Mang Inasal store is located at J.P Laurel National Highway Purok 1 Barangay Tambo, Lipa City, Batangas.

Lipa’s business friendly environment, its growing popularity as a weekend destination, and its appeal as a cultural and religious hub prompted Mang Inasal to open this store in the city. This is the fourth Mang Inasal store in Lipa and the 21st in Batangas.

Visual artist Paulina Luz Sotto designed the Mang Inasal store’s celebratory marker. Her design was also used in the jeepney art installation that was set up in each of the stores that participated in the countdown to the 600th store.

Sotto’s abstract design depicted the journey of Mang Inasal as one of the fastest growing businesses within the JFC. A miniature version of the jeepney artwork was given as a token of appreciation to Mayor Africa during the Mang Inasal team’s courtesy call last 2 September.

Sotto is the granddaughter of National Artist Arturo Luz, whose family hails from Lipa.

Franchisee Eric Reyes expressed his elation over being a part of this milestone in the continuing evolution of Mang Inasal. “We support the brand’s aspiration to be a national con,” he said.

Mang Inasal targets to set up 100 new stores per year, aggressively expanding its local network as it gears up to penetrate the international market.

“For over 15 years now, Mang Inasal has endeavored to make true its brand promise of providing best-tasting, high quality, value-for-money food and a dining experience where its customers relish uninhibited joy of eating,” Subido added.