NCCA honors ‘It’s Showtime’

It’s Showtime also continues to champion original Pilipino music (OPM) with its popular revival of the legendary singing competition “Tawag ng Tanghalan”.

NCCA’s Shirley Halili-Cruz and Rene Napeñas present the Katibayan ng Pagpapahala to “It’s Showtime.”

It’s Showtime, which recently marked its 10th anniversary on-air, was recognized by the National Commission for Culture and the Arts (NCCA) for its major contributions to Filipino arts and culture and for promoting it globally.

The honor, called the “Katibayan ng Pagpapahalaga,” was presented by NCCA’s Shirley Halili-Cruz, the National Committee on Dance chairman; and Rene Napeñas, head of NCCA’s Public Affairs and Information Office. They were also part of the panel of judges that critiqued this year’s Magpasikat performances on Saturday (26 October).

It’s Showtime was launched as a morning talent-variety show that brought together provinces and cities with each competing group’s performance onstage.

For the past 10 years, it has given Filipinos in and out of the country a chance to showcase their talents and also represent their hometowns and respective cultures.

It’s Showtime also continues to champion original Pilipino music (OPM) with its popular revival of the legendary singing competition “Tawag ng Tanghalan” and the launch of TNT Records which aims to introduce new Filipino music icons who not only sing but also create original Filipino music.

Meanwhile, more viewers nationwide watched Vice Ganda lead his team to victory in this year’s Magpasikat competition as It’s Showtime recorded a national TV rating of 19.7 percent, higher than Eat Bulaga’s 12.8 percent, according to data from Kantar Media.

The hosts’ week-long competition also generated multiple trending topics on Twitter daily as viewers anticipated and tuned in to their performances.

Continue to join It’s Showtime in celebrating its first decade on weekdays and Saturdays on ABS-CBN. updates, follow @abscbnpr on Facebook, Twitter and Instagram or visit www.abscbnpr.com.