TV5 projects sports-driven growth

The network has found its strength in covering sports events.

TV5 Network Inc. on Monday bared substantial growth projections this year on the back of its thriving sports channel and rebranding efforts that have become the core focus of the broadcast giant.

Jane Basas, TV5 president and chief executive officer, said the network is currently reprogramming to optimize its operations in the coming years.

“We are (reprogramming) without giving up our strength in sports, so what we really want to do is to maximize the other blocks to makes sure it appeals to more and more customers,” Basas told reporters in a spot interview at the sidelines of the “Get Gold!” campaign in Makati City.

“A lot is happening in TV5. We continue to support a lot of sports programs that we’ve been airing for the past several months and this going to be a pivot towards entertainment. But we need the entertainment to make sure that we get more people to support the network.”

Basas said with their current partnership with movie festival bodies like Cinemalaya, boosting their entertainment segments should be easier.