Restaurants want to mine data

POS tools enhance customers’ dining experiences.

FOODIES demand not just good taste but superb dining experience, including the past settling of bills.

Today’s customers expect fresh food, as well as a different dining experience that can trigger repeat visits. This thinking makes restaurant operators redefine data as a commodity.

According to Jett Nava, client engagement manager of Genie Technologies Inc., the digital era continues to disrupt every segment of the restaurant value chain in and out of the store.

Citing industry research by media organization HospitalityTech.Com, Nava noted that most restaurants with little to no integration of any digital tools feel less satisfied with their visibility online.

Most players also say that point-of-sale (POS) is still the top system by which to mine data and that established data flow is vital for restaurants.

“For restaurants in the country, they need to take advantage of the available tech tools and systems so they can reap their benefits,” Nava said.

GenieTech, together with restaurant point-of-sale solution provider NCR ALoha, gathered restaurant owners, operations managers and heads of IT department to elevate the discussion on the trend through a series of events and focus group discussion.

The “#Digital 1st: Restaurant Technology. On-premise. Off-Premise and Everywhere in Between” forum provided insights on fixed and mobile POS software and hardware, payments, mobile alerts, and advanced reporting.

Through the use of digital tools that utilize Artificial Intelligence, restaurants are given a transformative opportunity to collect data and gain not just insights but also, actionable recommendations to strengthen their operations.

GenieTech and NCR Aloha took the occasion in rolling out restaurant management tools for businesses in the Philippines to give operators the tools they need to boost sales and increase the pace and accuracy of service, such as entering orders and payments, streamlining food preparation and delivery, and improving operations.