Boracay receives cleaning equipment from Coke

Through its World Without Waste vision, the Coca-Cola System in the Philippines has donated a state-of-the-art cleaning tractor to the municipality of Malay, Aklan, which the local government will use to keep the beaches of Boracay clean.

Gareth McGeown, CEO & president of Coca-Cola Beverages Philippines (CCBPI) said the donation is part of the company’s collaboration with the Boracay Inter-Agency Task Force (BIATF). It also reflects Coca-Cola’s commitment to partnering with the government in realizing the country’s goals towards environmental preservation.

“This endeavor also reaffirms our dedication to attaining the vision of a World Without Waste, and we are committed to working with all stakeholders toward realizing this goal. We are grateful for this opportunity to join hands and work earnestly with like-minded institutions in government,” he said.

CCBPI and the Coca-Cola Foundation Philippines last week held a ceremonial turnover of the equipment to the Municipal Government of Aklan and the members of BIATF represented by Interior and Local Government Secretary Eduardo Año, Environment and Natural Resources Secretary Roy Cimatu and Tourism Undersecretary Edwin Enrile.

At the ceremony. Coca-Cola Foundation Philippines president Cecile Alcantara described this inter-agency, inter-sector collaboration as “a significant development” that could go a long way in addressing an urgent concern regarding one of the Philippines’ most beloved beaches.

“The Coca-Cola System is proud to be part of this endeavor, which is testament to the possibilities realized by strong, genuine partnerships between stakeholders with a common goal,” she said.

Manufactured in the US by Surf Rake by H. Barber and Sons, the equipment donated by Coca-Cola is said to be the most popular tractor-towed beach-cleaner in the world.