Charlene Gonzales-Muhlach’s greatest joys

Being a celebrity comes with a multitude of “rewards,” including fame, fortune and countless public milestones. But for celebrity parents Aga and Charlene Muhlach, there’s no greater joy than being able to give their best for the twins, Atasha and Andres.

In a heartwarming new commercial for Jollibee, former beauty queen and actress-host Charlene professes that her “greatest joy” in life are her twin children, who had grown up relatively away from the limelight.

The ad begins with Charlene getting up very early to get her twins ready for their various extra-curricular activities, and continue on with glimpses into her family’s life. She reads a heartfelt message for her children, expressing how she had dreamed of having them in her life and how she and husband Aga have always strived to give them the best.

“I can’t believe how time has just passed so fast and it’s true what they say, that no matter how old you get, you’ll forever be babies in my eyes. I want you to know that we try every day to give you the best and we will never tire taking care of and loving you,” she said.

The message that Charlene addresses to her children is almost verbatim of her Instagram post on the twins’ birthday, which, as of the commercial’s release, garnered over 50,000 likes. As it was written straight from a thoughtful and well-spoken mother’s heart, the message became an instant hit among Filipino netizens who related to the emotions in Charlene’s post.

Aga, well-loved member of the Jollibee family, caps off the ad with another heartwarming sentiment — that we want to give only the best for the best.

“As the country’s biggest fast-food brand and a proudly homegrown Pinoy company, we at Jollibee have always strived at being the best in every way possible especially for our products,” said Cathleen Capati, Jollibee AVP for Flagship Category. “Chickenjoy and the role it plays in bringing Filipino families together, like the Muhlachs having meaningful family bonding moments during mealtimes, has been one of Jollibee’s greatest joys.”