PH rhum maker links with Shopee

Singapore-based e-commerce platform Shopee has partnered with Tanduay Distillers Inc. and launced this week the Tanduay brand international online store.

The partnership will allow the Filipino brand to hit an online audience 12 million strong who use the Shopee platform.

Paul Lim, chief marketing officer at Tanduay, said the partnership is consistent with the strategy to continuously find new avenues to make the Tanduay brand accessible by a broader market.

“Tanduay is now an official Shopee partner. Online shopping has continued to gain traction in the region with the increasing Internet and smartphone penetration. We are excited about the opportunities that our partnership will open for our business. As of now, the move is consistent with our core strategies to reach a growing global market of online shoppers,” Lim said.

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