Motivated for school

The executives of Acer and Samsonite together with the cast of the #CarryOn video and director Irene Villamor. The full video may be seen in the Acer Facebook page Every year, Acer Philippines collaborates with brands to launch back-to-school promos and campaigns to motivate students starting classes in June.

For 2018, the tech company has partnered with luggage and bag manufacturer Samsonite for the #CarryOn campaign, targeting young generations of travelers or the millennial wanderlust. The collaboration motivates the youth to pursue their dreams and goals in spite of hurdles that come their way.

Airlines and travel expos, having targeted millennials because of their mindset when it comes to traveling, have seen a rising demand for discounted tickets, accommodation deals and tour packages.

“If there’s one thing we’ve learned about millennials, it’s that they are very passionate individuals who are unstoppable if they are truly motivated,” said Sue Ong-Lim, Acer Philippines’ Sales and Marketing director. “Travel is, without a doubt, one of their strongest motivations. This is why we’ve partnered with Samsonite, a household name when it comes to traveling, to help us propel this cause forward. Hand in hand, we are hopeful that we will be able to not only motivate our millennials, but also reward them for their hard work by fueling their wanderlust.”

The new generation of travelers can be quite particular and adventurous when it comes to what this world has to offer. Rather than pursuing material gain, many millennials tend to focus on experience and, in many ways, these experiences can bring them joy, great memories, insights and a completely different view of the world in general.

Acer believes there is no better way for Filipinos to spend their free time other than to travel. Traveling has become popular among Filipinos. Among millennials, traveling is a goal, whether they want to travel alone, with family or with friends.

“Travel inspires a different form of education. It makes you learn about new environments, exposes you to different cultures and gives you a clear view of the world. Samsonite could not be happier to be partnering with Acer in promoting such a holistic growth for the millennial generation,” Ciely Buenviaje, country head of Samsonite Philippines, said.

The Acer Philippines #CarryOn Back-to-School promo runs until June 30. A free Samsonite luggage will be given to every purchase of qualifying Acer and Predator laptops, Acer projectors and Acer desktop. Only purchases from authorized resellers will qualify for the promo and a maximum of five claims per customer per company will be allowed for the whole promo period.