Society Pass Incorporated, Southeast Asia’s next-generation, data-driven, loyalty, fintech, and e-commerce ecosystem, today announces the official launch of its digital advertising platform, Thoughtful Media Group Inc., in the Philippines market. With the theme of “The Power of Influence,” TMG introduced its new Manila-based executive team and its disruptive influencer advertising business model at a media presentation.

Established in 2010 and acquired by SoPa in 2022, TMG’s growth trajectory has been impressive. In just 12 months, TMG has grown from operating exclusively in its headquarters in Bangkok, Thailand, to expanding to Vietnam in 4Q 2022, Indonesia in 1Q 2023, and now to the Philippines in 3Q 2023.

Dennis Nguyen, SoPa founder/chairman/CEO, and TMG chairman, stated, “We are very pleased to bring the Philippines market into the TMG ecosystem. TMG’s disruptive advertising platform, combining over 10,000 talented creators, market-leading design/branding capabilities, and influencer advertising-focused social commerce services, will generate massive storytelling capabilities and revenue generation opportunities for local, regional, and international advertisers seeking to market in the Philippines.”

He added, “By leveraging our local knowledge of market trends from other offices in Thailand, Vietnam, and Indonesia, TMG provides international quality advertising products and services for our brand partners and significant revenue-generating opportunities for Philippines creators.”

In addition, TMG’s employee count has increased from just 15 professionals in July 2022 to over 75 staff today. With an influencer network of more than 10,000 talented creators, an integrated roster of digital advertising products and services, including influencer marketing and brand campaigns, social commerce, and sports marketing, and 13 years of experience serving more than 100 brands, TMG’s market entry into the Philippines market offers a significant value proposition to advertisers, merchants, and influencers in SEA’s fourth largest economy.