Home and kitchen appliances brand Tough Mama Appliances announces its mother’s month initiative, “Libreng Sakay” (Free Ride) initiative in June, dedicated to honoring and empowering women from all walks of life.

This three-day program aims to express gratitude to women, especially mothers, for their hard work, acknowledge their invaluable contributions to society and make them feel special.

Appliances have been a steadfast provider of essential small kitchen essentials, supporting families staying at home. From rice cookers and kettles to blenders, ovens and air fryers, Tough Mama Appliances offers a wide range of products that embody its core values of safety, quality, ease of use and great value for money. For almost 12 years, the brand has been committed to delivering reliable and affordable appliances to fellow Filipinos.

Ten pink buses will be deployed, serving as a symbol of appreciation and empowerment. These buses will provide free rides to women, children, persons with disabilities, LGBT sisters and the companions of women, including their daughters and children.

The “Libreng Sakay” initiative will kick off in the first week of June, with two initial routes: Pasig-Taguig and Montalban-Cubao.

“We are excited to launch the ‘Libreng Sakay’ initiative and celebrate women’s incredible strength and resilience in our society,” said Vanessa Baluyut, marketing manager of Tough Mama Appliances. “By providing free rides and acknowledging the contributions of women, we aim to make a small but positive impact and create a more supportive community.”