Through its #LoveMomWithEveryTouch campaign, Johnson’s Baby celebrates the bond between moms and children.

During a special event highlighting the campaign, Johnson’s Baby provided an opportunity for moms to connect with others who shared similar experiences. Johnson’s Baby, together with Watson’s, unveiled a special initiative aimed at capturing the most intimate moments shared between mothers and their babies — Touch Portraits, meant to immortalize the love between a mom and her baby as they share intimate touch moments with Johnson’s Baby.

“I can feel the love from my baby when he touches my face, grabs my hand, and all the times he reaches out for me. It’s as if he’s trying to say, ‘Mama, I love you!’ or ‘Thank you, Mama!’, which really warms my heart,” said Rita Daniela, Johnson’s Baby’s ambassador and first-time mom, during the event.

“I now understand what other moms say about how time flies by so quickly. As they say, the days are long, but the years are fast. Sooner or later, my baby Uno will be experiencing his first-ever milestones, which excites me so much! But it also means that I want to be able to cherish and preserve my clingy moments with Uno. I really want to be able to document and treasure this special day. Good thing we already have technology that can help us with this. We already have smartphones that can readily take photos and videos of the moments so dear to us. That’s why I find Johnson’s Baby’s Touch Portraits to be such a thoughtful gift for moms, especially first-time moms like myself,” added Daniela.

In addition to hosting special events to honor moms, Johnson’s Baby partners with hospitals across the country to provide moms who have just given birth with kits that contain Johnson’s Baby products for newborn babies.

All weekends this May, moms can enjoy exclusive promotions and discounts on Johnson’s Baby products at Watson’s stores nationwide. Watson’s Cardholders will receive a special 25-percent discount, while non-cardholders may avail of a 20-percent discount on Johnson’s products.