Globe Group, Aklan LGU push for responsible tourism in Boracay
‘At this year’s Love Boracay, we carried out activities to encourage customers to adopt sustainable practices’
PHOTOGRAPHS COURTESY OF GLOBE GROUP | Globe At Home gave away P5,000 in GCash credits to customers who took a photo at the Globe At Home photo wall and shared it on social media.
Globe recently partnered with the local government of Malay, Aklan in its move to encourage sustainable tourism with the return of Love Boracay (formerly known as LaBoracay) held on 28 April to 1 May 2023.
Globe has been supportive of Boracay’s environmental conservation efforts by conducting offshore clean-up drives, coral reef rehabilitation, community support for prevention of untreated effluents from entering the sea and raising awareness among the youth and the community on how they can contribute to environmental conservation.
“Globe fully supports the local government of Malay, Aklan in its efforts to advance responsible tourism in Boracay. At this year’s Love Boracay, we carried out activities to encourage customers to adopt sustainable practices. We hope that this event raises awareness for responsible tourism throughout our country,” said Pia Gonzalez-Colby, Globe chief marketing officer.
To encourage Boracay visitors to “Go Lang Nang Go” and discover how they can responsibly enjoy the island’s beauty, Globe held various activities at the Globe Eco Station located at the picturesque beachfront of Boracay’s Station one.
Plastics for a prize. Tourists got the chance to spin and win prizes by turning over single-use plastic bottles, plastic cups, cans or plastic bags and presenting their GlobeOne app and proof of SIM card registration. They also got a shot at the prize by donating at least P10 to the Save Philippine Seas group via the GlobeOne app or GCash.
GForest signup. A GCash booth allowed customers to sign up to GForest, where actual trees are planted through points collected via activities such as walks tracked on health apps or transactions within the e-wallet, from bills payment and bank transfers to buying load.
Globe At Home cash giveaway. Globe At Home gave away P5,000 in GCash credits to customers who took a photo at the Globe At Home photo wall and shared it on social media. The photo with the most likes and shares got the prize. Customers also received P50 GCash credits for turning over plastic bottles at the Globe At Home booth.
Globe and KonsultaMD essentials. Globe also had booths at D’Mall and Lake Town where customers got the chance to win beach kit essentials by downloading the GlobeOne app, registering their SIM or registering to Go+99 via GCash. KonsultaMD also offered medicine vouchers, vitamin packs and other freebies to those who registered and downloaded the app. At the GCash booth, customers also got a kit with beach essentials for every proof of payment with GCash at partner establishments.
For sports fans, the Globe Boracay Sportsfest proved to be a treat. The event held tennis, ultimate frisbee, volleyball and soccer competitions at the Station 1 beachfront from Estacio Uno to Ambassador on 29-30 April. The awarding ceremony was held at the sunset session featuring a local DJ, with Globe and GCash providing cash prizes for the games. Globe also brought top DJs and bands at the Globe Love Boracay Musicfest in Lake Town.
“GCash has been powering the Globe Group’s goal of promoting a digital ecosystem in the country. For example in Boracay, you can now pay for your e-trike rides, food trip, activities and other local shopping via the GCash app. This is our way of not only promoting local tourism but also making sure that businesses in Boracay benefit from the growing digital economy,” said Neil Trinidad, GCash Chief Marketing Officer.
To learn more about Globe’s sustainability initiatives, visit www.globe.com.ph/about-us/sustainability.
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