Sun Life Asia Service Center Philippines is tapping into the power of Metaverse for its talent acquisition and recruitment activities as it rolls out its campus hiring among technology university students across the region.

The campus hiring in Metaverse aligns with the company’s overall recruitment efforts to equip university students in their career journey right from graduation to internship and formal employment. Furthermore, Sun Life ASCP envisions achieving a more streamlined and efficient hiring operation, identifying the right talents for each available role, and ultimately providing a positive candidate experience throughout the hiring process.

The Metaverse will mirror the existing facilities of the Sun Life ASCP office through 3D technology — allowing candidates to create their fun avatars and easily roam around, engage, and interact with Sun Life ASCP’s HR recruiters and hiring managers — just like how it was in real life. Apart from launching Metaverse, Sun Life ASCP will also roll out its own Sinag Chatbot, which will be the candidate’s companion — guiding them in their queries, concerns, and other application requirements when they engage with it on ASCP’s Facebook page.

Utilizing this automated tool will enable faster turn-around time in processing applications while saving resources and expenses for both the candidate and the company.

With the launch of these new digital innovations, Sun Life ASCP is eyeing to target 300 potential candidates — contributing 10-20 percent of new hires for the company. Through this, it expects to generate a minimum of P100,000 in savings per hire.

“Sun Life ASCP has constantly been innovating and leveraging new technologies to enhance its operations, improve customer experiences and overall deliver best-in-class services,” shared Chandan Barve, VP and chief administrative officer of Sun Life ASC.

The launch of campus hiring in Metaverse and Sinag Chatbot at ASCP aligns with our digital-first approach. It will help improve the company’s overall recruitment effort as we establish a more efficient and effective hiring process. As a result, candidates can enjoy a positive and seamless experience throughout the hiring journey.”

Some of the past innovations implemented by Sun Life ASCP were the gamification of its performance management, where it leveraged game-like elements such as scoring, rewards, and competitions to create a more engaging workplace experience, and hosting of virtual job fairs and webinars for job seekers to apply easily and follow-up their applications in the comforts of their home.

Since then, the company has achieved scale, growth, and operational maturity by providing Business Processing, IT, investment research, and enterprise infrastructure to Sun Life’s global businesses. Moreover, it continues to enhance its business model by building a digital culture and mindset — all enabled by the latest technologies, data-driven insights, skill sets, talent and agile and innovative frameworks.

Metaverse campus hiring a critical digital intervention

In this age of rapid digitalization, companies leverage more technologies and tools to engage with their audiences effectively. Gartner, a leading technology research and consulting firm, defines digitalization as using digital technologies to transform and enhance business models — creating new revenue and value-creation opportunities. By embracing digitalization, companies can stay ahead of the curve and remain competitive in an ever-evolving marketplace.