An incubation program aimed to equip micro, small and medium enterprise franchisers — a first in the Philippines — is set to be launched this July.

The Franchise Incubation Program conceptualized by Easy Franchise will be launched to help business owners expand and become the next big franchise by providing end-to-end solutions, including developing their franchise package, understanding their operations, rebranding and marketing their brand to franchisees.

Further, Easy Franchise, a go-to platform for all things franchising, is giving businesses with potential, unique selling points, and innovative ideas the chance to win free franchise incubation

Also, a few lucky businesses will be chosen after a thorough round of vetting, with their franchise incubation fee waived.

Easy Franchise’s business expansion approach sets it apart from traditional franchise development programs.

Holistic franchising model

Rather than focusing solely on creating a franchise package and requiring significant investment from business owners, Easy Franchise’s Incubation Program aims to simplify the expansion process by providing a more holistic franchising model.

This comprehensive approach covers everything from franchise development to store operations assistance, allowing businesses to concentrate on their core competencies.

Using transformation with innovative concepts, Easy Franchise aims to transform businesses into cutting-edge franchises that will stand out in the market.

Applications for the Franchise Incubation Contest will be accepted until 1 July, 2023, and are open to solo businesses that want to venture into franchising, as well as businesses that already have franchises who want to continue developing their structure through Easy Franchise.

The winners will be announced on Franchise Day, 28 August 2023, the first online franchise event in the Philippines, now in its third year.

“We’re looking for small businesses with the potential to become big,” says Bubbles Lim, Easy Franchise Managing Director.

Partner throughout the entire process

“Our goal is to make sure that you have a partner throughout the entire process of franchising your business and not just creating your Easy Franchise package. This is also in line with our longtime vision to find the next big Filipino franchise with the goal of understanding and answering their franchising pain points beyond just developing your franchise package and structure through franchising,” she added.