MR.DIY introduces Team Kramer as new brand ambassadors

PHOTOGRAPH COURTESY OF MR.DIY |’s latest campaign puts the focus on families.

Team MR.DIY is getting bigger!

One-stop-shop for family and home improvement store MR.DIY introduced its new brand ambassador, Team Kramer, for its ongoing “The Family Store for Everyday Needs — Meron DIYan” campaign at a media launch in Novotel, Quezon City.

“MR. DIY is not just a store but an embodiment of values and aspirations. When we say MR.DIY, we talk about improving family life by enhancing homes. About nurturing our familial bonds and fostering a loving environment within our households,” said MR.DIY Philippines CEO Roselle Andaya.

The campaign underscores MR. DIY’s goal of providing families with their everyday home and lifestyle needs. The brand remains committed to its “Always Low Prices” motto, offering various products and essentials that aim to meet its consumers’ daily needs and demands.

Andaya added that affordability and quality of products are not opposites and that everyone should expect value for money without compromising the products that will be part of their homes. She also added that MR, and DIY are about creating nurturing spaces for families.

According to Mark Charles Salecina, senior marketing manager of MR.DIY Philippines, the campaign puts the focus of the company on families.

“We always put families at the core of our services, and we strive to grow closer to more families by opening more stores to make them feel that there’s always a MR.DIY store near them, ready to meet their everyday needs with quality products, at always low prices, that every family member can enjoy — Meron DIYan!” Salecina said.

Team Kramer is the brand’s first-ever celebrity ambassador. During the launch, Team Kramer — composed of Doug and Cheska and their kids Kendra, Scarlett, and Gavin — took part and interacted with the guests. The celebrity couple played Meron DIYan, where they had to guess and recreate MR.DIY products with the press.

Recently, the family broke ground for their new three-story house project. The family announced their plan to build another house last year as “a build and sell passion project.”

“We are fortunate and excited to welcome a family that embodies what MR.DIY stands for. Positivity, shared experiences, growth, hard work, respect, and love. We share these values with the Kramer family,” Andaya said.

MR.DIY is the nation’s favorite family and home improvement one-stop-shop retailer. The largest home improvement retailer with over 370 stores nationwide is dedicated to making a positive difference in the lives of its customers by offering convenience at all its stores.

See all the amazing deals and featured promos when you visit MR. DIY’s official website or follow /mrdiyPH on Facebook and @mrdiy.philippines on Instagram and Tiktok. Have a fast, safe, and happy budol shopping!

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