Battling the inflation squeeze

‘We know that prices are rising, and inflation is one of our customer’s concerns. That is why we offer our clients zero interest in laptops and mobile phones that they could use for personal or business purposes’

Photo by Yummie Dingding

As the nation closes the chapter on the first quarter of this year, it’s impossible to ignore inflation, with prices surging 8.6 percent in February and the Bangko Sentral ng Pilipinas signaling another round of interest rate increase.

Bottomline now is not the time to borrow or use your credit cards.

“We understand our clients’ concerns,” said Home Credit Philippines’ chief executive officer, David Minol. “We know that prices are rising, and inflation is one of our customer’s concerns. That is why we offer our clients zero interest in laptops and mobile phones that they could use for personal or business purposes. This way, we can still contribute to helping our small and medium enterprises who want to start their business.”

Minol spoke at the 10th anniversary of HCPH as he announced the company’s plan to provide 10 million Filipino access to credit amid rising inflation and high-interest rates.

“Our goal of a financially empowered Philippines comes true yearly, one customer at a time. In our 10 years of service in the country, we aim to empower 10 million customers by the end of 2023 and continue serving more Filipinos in the coming years. More than delivering innovative and accessible financial services, we celebrate the relationships we have built with our stakeholders and customers over the past decade, and we choose to continue above and beyond,” Minol said.

As the company celebrates its decade-long service in the country this October, Home Credit continues to progressively expand its operations and provide customers with a complete ecosystem of products and service offerings suited to their needs and lifestyles.

In 2022, Home Credit ended the year strong, with a customer base of 9.3 million. Expanding its services to different lifestyle segments and categories played a big part in enabling Filipinos to afford a more rewarding life.

Anything, anytime, anywhere

As a consumer finance provider pioneering buy now, pay later services in the country, Home Credit has grown its local roots in the past decade and developed a much deeper understanding of the local market. The company has seen the need to expand its lifestyle offerings and finance solutions to support better Filipinos’ ever-evolving needs and demands in this new generation.

Over the years, Home Credit has expanded to a robust 15,000 partner stores across 75 provinces in the country and has aggressively grown its online presence through the My Home Credit App. The company has also forged partnerships with the country’s biggest brands and retailers, building 300+ lifestyle commodities ranging from gadgets, smartphones, appliances, furniture, bicycles, motorcycle accessories, sports equipment and many more.

From once to always

Since entering the country in 2013, Home Credit has empowered millions of Filipinos to access more financial solutions through its expanded product options.

Aside from product loans, the company also offers existing customers with good payment histories the opportunity to avail themselves of Cash Loans, which helps them to be more financially capable. To date, Home Credit has disbursed over 1.8 million Cash Loans to its customers, in which 90 percent of the contracts were signed digitally, and 20 percent of the applications were processed through the My Home Credit App.

Home Credit boasts of having the fastest cash loan approval and disbursement in 1 minute — the best in the market. Customers can enjoy the flexibility of the Cash Loan offers ranging from P3,000 to P150,000 and repayment terms from six to 48 months.

Nurturing relationships, building protection

Home Credit believes that availing of its financing products is not the end of the customers’ journey but only the start of it. The company wants to build meaningful relationships with its customers further and be their ally in advocating proactive measures to keep themselves and their families safe and protected.

With this, Home Credit also offers solutions to give the best protection to its customers. They have the option to purchase a range of protection packages: Device Protection which can be upgraded with an extended warranty for accidental damage protection; Extra Care for flexibility in managing payments; Home Content to protect and cover home belongings from any unfortunate incidents; and an innovative Personal Payment Protection that offers unlimited telemedicine service, death and accident coverage, and medical reimbursement.

Serving customers, valuing communities

As the lifestyle partner of every Filipino, Home Credit remains steadfast in its mission of empowering Filipinos, Para sa Life. The company has focused on advocating financial literacy, aligning with Home Credit’s thrust to champion environmental, social and governance.

Last year, Home Credit’s flagship financial literacy program Wais sa Home reached more than 20 million Filipinos across the country and has driven onsite financial literacy programs in various provinces, particularly in the communities of Pampanga, Iloilo, Guimaras, Capiz, Antique and Aklan.

The company also commits to a greener earth with 30 million sheets of paper saved in overall transactions, an equivalent of 2,000 trees conserved due to its digitalization initiative. Aside from that, Home Credit also promotes equity by providing more substantial purchasing power for women, who comprise 52 percent of its customer base.

Home Credit, as the market leader in the consumer finance sector, not only finds strength in numbers but also in the strong connections it has made among stakeholders and consumers. In its 10th year in the Philippines, the company seeks to become a standard in the consumer finance industry with its commitment to innovation, customer satisfaction and financial inclusion.

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