GMA Masterclass: The Icons Series, featuring some of the biggest names in various industries, is back.

GMA Network’s chief marketing officer Lizelle Maralag graced the event last 3 March at St. John Paul II College of Davao, Davao City, and last 4 March at Notre Dame of Dadiangas University, General Santos City.

Maralag shared with students and other participants her journey toward becoming a pillar in the marketing field. The event was also open to online participants.

Last 28 October, Maralag also led the first leg of the 2022 The Icons Series at the University of San Jose Recoletos in Cebu City.

The first Mindanao leg of the 2023 series on 3 to 4 March featured first vice president and head of GMA Regional TV and Synergy, and acting head of GMA Integrated News Oliver Victor B. Amoroso whose vision gave birth to the GMA Masterclass Series.

“The campaign for truth and education never stops for GMA Network. We are honored to have our very own chief marketing officer Lizelle Maralag joining us in the continuation of our GMA Masterclass: The Icon Series. Her experience and expertise has definitely inspired students and other participants to be the best in their respective fields. Through The Icon Series, we at GMA Regional TV and Synergy hope that we can spread the passion and inspiration to more Filipinos all over the Philippines by sharing with them the insights from the country’s icons themselves,” Amoroso said.

GMA Regional TV anchor and senior desk editor Sarah Hilomen-Velasco and Kapuso sportscaster Martin Javier hosted the Davao and General Santos legs. Successfully closing both events was Senior Assistant Vice President and deputy head for Regional TV Operations and concurrent station manager for Southern Mindanao Mariles G. Puentevella. Kapuso OST Princess Hannah Prescillas also graced the event with a musical performance.

The GMA Masterclass: Icon Series is another initiative of GMA Regional TV and GMA Synergy, the same teams that  produced the GMA Masterclass Series. Launched in 2018, the GMA Masterclass Series aims to provide students and professors another venue for new learning and discourse on various local and national issues.

The program has been recognized as “The Most Development-Oriented TV Plug” at the Gandingan 2020: The 14th UPLB Isko’t Iska Multi-media Awards, and took home the second Excellence Award under Communication Training and Education Category at the 18th Philippine Quill Awards.
The Icons Series, which began in November last year, is a continuation of the GMA Masterclass Series in Luzon, Visayas and Mindanao. Award-winning broadcast journalist Howie Severino conducted the second leg of the 2022 The Icons Series last 12 November at Naga College Foundation in Naga City.