Yara inks new record deal, debuts with ‘Adda’

Yara drops a confident piece of pop music that leaves nothing out of the bag

P-POP group Yara. | Photograph courtesy of sony music entertainment

Filipino four-member act Yara joins the roster of talents of Sony Music Entertainment.

Yara marks its debut with the release of the single “Adda” which means ‘Apat Dapat, Dapat Apat.’ Holding merit with a refreshing balance of charisma and edginess, Yara drops a confident piece of pop music that leaves nothing out of the bag.

The Pinoy girl group explains, “The song is about Yara. Our story. The song reflects why we work hard to strive beyond our limitations and reach for our dreams. Yara wants the audience to know our story, and draw strength from it to conquer their own fears, and learn from our experiences. Yara wants listeners to take control of their own lives and dreams.”

Combining dance-pop vigor with hip-hop elements and K-Pop feistiness, Yara’s “Adda” is written and composed by Yara’s very own Kim Natividad, and produced by one of SB19 and Pablo’s frequent collaborators, Joshua Nase and Michael “Cursebox” Negapatan (Alex Bruce).

According to Yara, the empowering mood of the material aims to set the tone of what’s to come for their future releases.

“The dynamics of the song radiate confidence and empower our listeners,” the Filipino quartet reveals. “Unison is also present in the song to highlight that behind showcasing our individual talents, the product of our teamwork sets us apart and makes us who we are. The progression of instrumental placements in the song relates to how our passion (to perform) intensifies throughout our journey amid the unexpected challenges we encounter along the way.”

Yara is a four-piece girl group composed of Gelou, Rocher, Christa, and Kim.

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