3 key consumer trends shaping digital economy

Over the past two years, the digital economy has seen rapid growth across Southeast Asia as more consumers integrate e-commerce into their everyday lives.

Key industry leaders in the Philippines, such as the Department of Trade and Industry, have been working to support e-commerce growth with new programs, such as Innovation Hubs, where experts can exchange ideas and educate MSMEs on doing business using modern technology, as well as the digitization of business registrations. In line with this, Shopee shares three key consumer trends shaping the digital economy in 2023 to help local businesses grow their online presence.

1. Increased and more savvy use of digital services

Across the region, more shoppers are transitioning to the digital space and recognizing the ease and convenience of e-commerce. Double-day sales have become highly anticipated by Filipinos looking to score the best deals and enjoy greater savings. During Shopee’s recently concluded 12.12 Mega Pamasko Sale, shoppers were also able to enjoy over P64 million in savings on 12 December alone, thanks to exciting discounts from sellers and brands.

Besides more significant savings, local shoppers also flocked to the platform for entertainment. Over 115 million viewers nationwide tuned into Shopee’s live stream as they interacted to claim deals from their favorite local sellers and brands during the sale.

2. Growing adoption of digital services outside Metro Manila

The number of buyers and sellers outside Metro Manila has increased over time as more Filipinos venture into e-commerce to transcend geographical borders. During the 12.12 Mega Pamasko Sale, shoppers from Davao, Cebu, Bulacan and Rizal enjoyed great deals and emerged as cities with the most orders outside Metro Manila.

3. The rise of more purposeful buyers

In this new age, shoppers want to support brands that align with their values and contribute to the community. Digital platforms like Shopee connect users with businesses that help them keep the Filipino spirit of bayanihan alive. Last November, shoppers heavily supported local sellers, with one of them even seeing a seven times uplift in orders during the 11.11 Mega Pamasko Sale.


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