Wear your luck

Photograph courtesy of cos COS’ Lunar New Year 2023 features supermodel Ju Xiaowen.

Wearing new clothes is said to bring luck every new year.

It symbolizes having a clean slate, or leaving the previous year to face the new one with hope.

In the Chinese custom, wearing red clothing and undergarments or opting for the traditional cheongsam or qipao is considered lucky as one celebrates the Chinese New Year.

Essentially, it doesn’t matter if the garments are bought in a store, made from scrap or reused fabric, or unearthed from the back of your wardrobe. The clothes set the mood, but setting your mind and doing the work will lead to an auspicious year.

Usher in the Year of the Water Rabbit with fashionable pieces and items from COS, Smthgood, and SSI brands.

Usher in good luck with Outfyt’s Box Vegan Crossbody Bag in Cherry

COS Lunar New Year 2023

As Lunar New Year marks the arrival of Spring, the COS Lunar New Year 2023 campaign is a nod to the auspicious belief that flowers in full bloom bring good luck in the new year, injecting an overall sense of freshness and optimism into the imagery.

Featuring supermodel Ju Xiaowen, bright contrasting colors further enhance these visuals by adding drama, while showcasing luxurious material details and inventive layering.

Shop the collection at the COS Store in SM Aura, 26th Street, corner McKinley Parkway, Taguig City.

Photographs courtesy of Smthgood Thamon’s Elia bag in dark cappuccino is among Smthgood’s offerings.

Shop consciously with Smthgood

Fashion is the world’s second most polluting industry. Aside from the hong baos and bountiful feasts that you’ll be enjoying on Chinese New Year, there’s always a reason to think about what you might wear to celebrate the occasion.

Smthgood is a profit-for-purpose social commerce platform that combines virtual styling with conscious fashion brands. The mobile and web app is the first of its kind in Asia, enabling its users to look good, do good, and feel good.

It carries more than 60 brands from Singapore, Indonesia, Australia, Philippines, Thailand, and Malaysia. Not only do the brands align with Smthgood’s beliefs, they’ve also been curated based on the impact they’ve made on the environment.

Photograph courtesy of SSI: SSI brand Boss offers red clothing pieces perfect for celebrating Chinese New Year.

Hop into the new year with SSI

Among the plethora of resolutions that people make is the commitment to improve one’s style. Having a refreshed wardrobe can give one a renewed sense of confidence.

Start the year off in style by exploring SSI Life’s offerings for Chinese New Year. Attract a year of good fortune and prosperity with a classic red ensemble. Add an instant touch of elegance to your outfit with this timeless hue in wardrobe staple items.


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