Ria Atayde is at her sexiest as the newest White Castle Whisky calendar girl.
The actress, confident and comfortable in her own skin at 30, dons the iconic red bikini in some of the official photos released by the liquor brand.
Atayde expressed her gratitude at being chosen for the campaign, saying that “big girls” can also do it.
“Beauty comes in countless forms, shapes, and sizes. In this day and age, beauty cannot and should not be confined to a singular mold,” she said during a press conference.
Destileria Limtuaco president and CEO Olivia Limpe-Aw supported the view, saying in a statement that sexy calendars “have become a contentious concept. The featured beauty standards have been deemed unrealistic and not representative of the everyday female.”
Atayde thanked the brand for supporting her advocacy to empower women to embrace their femininity and celebrate their bodies.
The brand’s latest calendar girl joins the succession of White Castle girls over the years such as Glydel Mercado, Lorna Tolentino, Tetchie Agbayani, Carmi Martin, Cristina Gonzales, Roxanne Guinoo, and Meg Imperial.
The same year, the brand opened the calendar model title to the public. The online search yielded TikTok sensation Sassa Gurl as the top choice. Her 2022 White Castle Calendar was lauded as a win for the LGBTQ+ community.
The choice of Atayde for this year is a push for body positivity, underlining the more diverse ways beauty can be defined and what it means to be truly confident and sexy.
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