YouTube has exclusive Coachella streaming rights till 2026
The 2023 Coachella Valley Music and Arts Festival may be viewed from anywhere in the world in April, as YouTube and Goldenvoice renew their partnership that makes YouTube the exclusive livestream and content platform for the festival.
“It’s an absolute honor to continue our partnership with Goldenvoice to bring the magic of Coachella to music fans around the world,” said Lyor Cohen, global head of music at YouTube. “Our shared passion for innovation and connecting artists with their fans through multiple formats is the foundation of this decade-plus partnership. Coachella reminds us of what’s fun and special about YouTube and every year leaves us more inspired for the next.”
YouTube has been the livestream partner of Coachella for 11 years running. The latest partnership gives YouTube exclusive live streaming rights until 2026.
The 11th edition of one of the biggest music festivals in the world will see performances from top artists like K-Pop royalty Blackpink, Bad Bunny and Frank Ocean.
“The 2023 lineup sees performers from Brazil, France, Iceland, India, Jamaica, Nigeria, Puerto Rico, South Korea, Spain, and beyond, and bringing international fans closer to their hometown artists is important to our team,” says Paul Tollett, Goldenvoice president.
This year, Coachella is happening on 14 to 16 and 21 and 23 April at the Empire Polo Club in Indio, California, USA.
Beyond the livestream, Coachella taps into YouTube’s suite of multi-format features to create a one-of-a-kind experience by giving fans a closer look at what’s happening on the ground through YouTube Shorts, and making it possible to relive the experience with on-demand performance videos after the show.
The partnership is also including new elements and YouTube product integrations including YouTube Music, YouTube Shopping for exclusive merchandise drops, exclusive content for YouTube Premium subscribers, Live Chat, and onsite activations with YouTube Creators and Artists.
Year after year, Goldenvoice, together with the diverse set of genre-spanning global artists, has created some of today’s most iconic live performances.
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