Pack your bags to experience the boldest, biggest, and brightest Dinagyang Festival this weekend in Iloilo.

And for the most AweSM Dinagyang experience, just head to SM City Iloilo and check out these events and spectacular installations that showcase the finest Ilonggo hospitality.

Batchoy Fest. SM is bringing back the most anticipated Batchoy Fest at SM Southpoint this year. From 16 to 22 January, the SM Iloilo Batchoy Fest will feature the city’s best Batchoy and Ilonggo cuisine specialties, all in one fun place.

Ilo-mination. Locals, tourists, and other visitors should watch out for the newest addition to the Dinagyang Festival called Ilo-mination, a showcase of performances of warriors decked in lighted costumes featuring seven tribes representing the seven districts of Iloilo City. Catch the grand opening event happening at the SM City Iloilo stage on 21 January.

Local pasalubong. During the weekend festivities, Ilonggo and other Western Visayan small businesses will showcase their products at SM. Fill your pasalubong bags with specially-made products at the AweSM PCCI-ILOBEX Dinagyang Trade Fair, co-produced by the Philippine Chamber of Commerce-Iloilo Chapter and Obra Ilonggo, on 16-22 January.

DoT booth. The Department of Tourism will have an Iloilo TouriSM Booth in partnership with Fiesta. A whole range of souvenirs will be available along with information on other tourist spots in Panay starting 19 January. Snap your souvenir photos at the AweSM Photo Booth where you can capture your best Dinagyang memories.

AweSM spots. At SM, there are loads of Instagrammable spots you can visit. Head to the Northpoint Event Center and SM Southpoint from January 15-22 to take unique fun snaps to share away.

Live bands, fireworks. The biggest and liveliest music festival is making a big comeback this Dinagyang with the Viva Music Festival on 19-22 January at the SM South Point Parking. You can also witness the AweSM Iloilo Musical Fireworks and Drone Show on 21 January, 9 p.m. at South Point. Give your Dinagyang experience the perfect ending as BDO brings Darren Espanto live at the North Point Event Center on 22 January.

Gaming, pop culture. Watch out for the AweSM Dinagyang Online and Creator Fest, a gaming and pop culture event that will add color to the grandest festival in Iloilo. This will happen on 21-22 January at SM Cyberzone.

More competitions.  One of the much-anticipated Dinagyang-inspired drumbeat competitions will happen at SM City Iloilo South Point from 1pm to 4pm on 22 January.

Ilonggo or not, the place to be this weekend is Iloilo – and all roads lead to SM Iloilo for your best Dinagyang experience. Bring your wallet for the best deals and huge discounts at The AweSM SM City Iloilo sale on 16-22 January.

Follow SM City Iloilo on Facebook or call the Marketing Department at (033)3209609.