Beyond meatballs, ‘world’ furniture is still Ikea’s king

PHOTOGRAPHS BY FANCINE MARQUEZ FOR THE DAILY TRIBUNE IKEA touches at the Juan and Pilar booth.

The world’s largest Ikea store is now one-year-old and still jampacking it. And it’s not just for the famous meatballs that continue to gather long lines of curious foodies at its Swedish café, but of course, for the modern and affordable DIY furniture.

On 21 to 25 November, there’ll be more reasons for dropping by the famous blue box-shaped structure as the global conglomerate will be offering various deals and discounts for shoppers. The furniture store also announced that Ikea Family Members will receive a limited-edition birthday tote bag and 11,250 points for members who purchase a minimum of P5,000 on a single-receipt in store.

Still haven’t tried out its much talked about meatballs? Good to know that one-kilo packs of the popular Swedish dish will be sold at 50 percent off.

AT the sofa show area.

 

‘NOCHE buena’-ready flatware.

 

COZY holiday setting.

 

CUDDLY toys for the kids and kids-at-heart.

Speaking of bestsellers, out of the over 8,000 products available, the store revelead that its OFTAST 25cm plate has sold almost half a million pieces while its FRAKTA shopping bag has sold almost 700,000 pieces.

Ikea Pasay City’s showrooms are now decorated with holiday accessories to keep up with the festive mood and as cheery design ideas since people have become more thoughtful about their dwelling spaces after long periods of staying in quarantine.

But it’s not just home owners who are availing themselves of Ikea’s merry ideas. Also designed wih the local lifestyle in mind, the global store has collaborated with creative entrepreneurs like Kape Tayo coffee shop and Juan and Pilar fashion and home store to show how little touches like accessories can spell a lot of difference already for any space.

In a world where borders are now blurred, thanks to the great digital plunge, Ikea has furniture and accessories that can be easily envisioned in one’s local miliue, yet may actually trace its provenance from another, country. That “world” aesthetics — of being here and elsewhere — resonates the Ikea slogan, indeed, of ‘creating a better everyday life for the many people.”


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