LOIR addresses personal struggles in new single

Photograph  courtesy of Sony Music Entertainment
R&B singer-songwriter LOIR.
Photograph courtesy of Sony Music Entertainment R&B singer-songwriter LOIR.

R&B singer-songwriter LOIR has released a new single, "Mama," on Sony Music Entertainment.

Described as "a stripped-down ballad," the song reflects LOIR's big questions about life's purpose and her conflicting sense of direction.

"I've made some decisions in the past that I'm not happy about," said the artist. "This song is my way of closing that chapter in my life, hoping that I've made my parents proud as I welcome change with positivity, dreams, and love. I'm more than inspired to do well in my chosen craft."

Starting out slow and assured with just a piano to accompany LOIR's lush, dreamy vocals, "Mama" progresses into an emotional epiphany and peels its layers with a hopeful note that "she is still here and is going to hold to whatever is left" — her family and dreams, included.

The song is written and arranged by LOIR herself, with production by frequent collaborators HavoMusic and Goodson.

"I started working on the instrumentals for 'Mama' before I asked sir Havomusic and Goodson to be involved in the production work," LOIR said. "While I developed the structure and melody for this particular track, both of them added a more emotional touch to the sonic palette. The final product maintains the rawness of the original, but it's also more vulnerable and powerful to an extent."

Before signing up with Sony Music Entertainment, LOIR had collaborated with some of the biggest names in the local hip
-hop/R&B scene, including Gloc-9 on socio-realist gems "Sanib" and "Oka," and Guddhist Gunatita's on the single "Dalampasigan."

LOIR is a talent of Asintada Management and Production Inc., which also handles Gloc-9 and Shanti Dope.

To date, LOIR's songs have garnered four million streams on YouTube and Spotify combined.

LOIR's "Mama" is available on digital music platforms via Sony Music Entertainment.

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