In its first localized campaign for the award-winning brand and its parent company Accolade Wines, Grant Burge partners with actor and TV host Johnny Hui to motivate Hong Kongers to create their own mark on society.
Over the course of his 30-year career, Hui has left his mark on every discipline he sets his mind on. Influenced by his professional football player-father, Hui’s competitive and curious nature has led him to become an engineer, an actor, a chat-show TV host and fulfilling his childhood dream of becoming a full-time football commentator.
Hui is the epitome of how setting your mind on something means you can achieve anything you want to reach. This mentality is something the winemakers at Grant Burge know all too well. With a rich heritage in the Barossa dating back to 1865, Grant Burge Wines has a long history of leaving its mark — not only on the region’s winemaking community and grape-growing families, but also on the many generations of wine lovers around the world, crafting exceptional wines to gift, enjoy and appreciate life’s special moments.
Grant Burge Wines is excited to partner with Hui, an avid wine lover, as the face of its Leave Your Mark campaign in Hong Kong. Together, through their shared values of ambition, dedication and giving back, Johnny and Grant Burge want to inspire Hong Kongers to chase their dreams, build a legacy and leave their own mark on the world.
“The key message we want to relay with Leave Your Mark is to celebrate past achievements with one eye firmly on the future. As a brand, Grant Burge is committed to pushing the envelope when it comes to category innovation and premiumization, underpinned by the highest standards of winemaking and consistent quality. Johnny is the perfect face for this campaign, as his expansive and dynamic career to date proves there are no limits to what can be achieved with vision and dedication (and of course it helps that he knows a thing or two about good wine!) said.” Nicholas Hall, Accolade Wines general manager, North East Asia.
Grant Burge Wine’s progressive approach to winemaking and ever evolving portfolio ensures customers are rewarded with premium wines at amazing value. Explore the Grant Burge collection at Wellcome, Market Place by Jasons, 3hreesixty, PARKnSHOP, Fusion, International by PARKnSHOP and Great Food Hall.
Read more Daily Tribune stories at: https://tribune.net.ph/
Follow us on social media