SB19 and the perks of being P-pop stars

PHOTOGRAPHS BY PAULINE SONGCO FOR THE DAILY TRIBUNE

7 days ago

Celebrities enjoy many perks, including brand endorsements.

For P-pop group SB19, one such reward is being tapped to endorse Pizza Hut.

“SB19 represents exactly the kind of market that Pizza Hut wants to be part of: Young, with an active lifestyle, and those who love pizza, of course,” said Chacha Juinio, COO of PPI Holdings Inc.

The group has been drawing global attention, spending weeks on the Billboard Hot Trending Songs chart and landing on the Best Boy Bands of All Time list by Teen Vogue.

SB19’s fandom, the A’Tins, won first runner-up in Billboard’s Fan Army Face Off 2022 — just behind Stay, fans of the K-pop group Stray Kids.

“When we started, kaunti lang po ang naniniwala sa amin. We had to really work hard for acceptance,” SB19 member Josh said in a media conference.

The group has tirelessly worked its way to the top — and it has been an adventure-filled journey thus far.

Asked what it’s like to be a role model of up-and-coming P-pop groups, Josh said: “That’s the goal, ang dumami ang pop groups sa Pilipinas. We have to promote our culture. We have to show the world what we can do. And to do that, we need the help of other groups.”

SB19’s members expressed gratitude to their younger colleagues for taking risks, the way they did years ago.

“Hanggang sa dulo sasamahan namin sila,” Josh added.

For Pizza Hut’s TV new commercial, SB19 recorded and performed the song “Make It Great” — highlighting the group’s dynamic vocals and youthful pop sensibilities.

The advertisement premiered at the 2022 Binibining Pilipinas grand coronation night on 31 July.

Pizza Hut will introduce new offerings designed around the campaign, including branded meals, new pizza flavors, new side dishes and limited-time deals.

“We’re thankful that Pizza Hut chose us. Before, when we were still trainees, tired after an event, we ordered pizza because it’s our comfort food,” SB19 leader Pablo said.


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