Black Forest revisited

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ACTOR Paulo Avelino makes hearts swoon and Valentine’s Day sweeter as he endorses a classic cake variety.

Valentine’s Day is nearly here, and many of us are planning how to show our affection and love. Whether through personal and meaningful ways in grand surprises or simple tokens, love can be expressed in different ways, gestures and languages.

Knowing how people meticulously plan every occasion, Red Ribbon has creatively baked and masterfully crafted the most indulgent and luscious cake for the love month

Knowing how people meticulously plan every occasion, Red Ribbon has creatively baked and masterfully crafted the most indulgent and luscious cake for the love month, the limited-edition Red Ribbon Valentine Black Forest Cake available from 13 to 15 February.

So grand is the cake that the official launch held in Makati City was filled with good music and romance as Dane Hipolito rendered upbeat and beautiful songs over dinner. Zinnia Rivera, Red Ribbon president, welcomed the guests and teased attendees about their newest celebrity endorser. Kent Mariano, Red Ribbon head of Marketing, shared his excitement in bringing back the limited edition cake this month of love.

“At Red Ribbon, it’s always been about making celebrations more special for our customers and Valentine’s Day is definitely no exception. This is why we’ve pulled out all the stops this love month, reimagining a timeless cake favorite that we’ve fallen in love with again and again, and having a new endorser to help us send across all media touchpoints our message of love,” Mariano shared.

‘Internet Boyfriend’
The Red Ribbon Valentine Black Forest Cake comes in a charming heart-shaped design. Made with rich chocolate fudge cake, creamy chocolate cherry icing and grated chocolate, this indulgent cake delicately topped with luscious maraschino cherries is a perfect gift of love.

Red Ribbon makes celebrations sweeter and more special with its line of masterfully-crafted cake creations, enjoyed by their dashing new endorser who Rivera and Mariano later introduced that night.

Paulo Avelino, the talented screen and television actor dubbed as everyone’s “Internet Boyfriend,” is set to make the season of romance extra sweet as he shares love straight from the heart with the Red Ribbon Valentine’s Black Forest in a new, swoon-worthy, made-for-digital video.

After playing his latest commercial twice, Avelino revealed that Coffee Crunch, with its tempting layers of cream cake with delightful coffee crunch in between and topped with delicious honeycomb crunch, is his favorite among Red Ribbon’s cake selections.

Avelino participated in a love game where he played Bachelor. He asked three ladies sweet and romantic questions. The lady who won was presented with a bouquet of flowers and the limited edition cake. The General’s Daughter’s star went on to surprise and serenade the lucky lady with a romantic display of affection.

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