PH eyes larger German market 


The country is gunning for a more robust furniture and home decor contribution to and participation in the German market.

This is in line with the country’s participation at the international consumer goods fair Ambiente 2019, which will run from 8 to 12 February in Messe Frankfurt, Germany.

“The Philippines is doing very well in exporting to Germany, especially in electronics. It is high time that we fully offer our other areas of expertise such as our high-quality consumer products in the home and décor sector,” Pauline Suaco-Juan, executive director of the Center for International Trade Expositions and Missions (CITEM) said.

“Moreover, the country’s focus to target Germany will not go to waste as ‘Made in the Philippines’ products get a boost from EU-GSP+ (Generalized System of Preferences Plus).”
CITEM is the export promotion arm of the Department of Trade and Industry (DTI).

According to DTI, Lifestyle Philippines will again put focus on sustainable design reflecting the Filipino style during the fair.

The delegation will be showcasing export quality pieces with roots in natural resources abundant in the country such as mother of pearl, abaca (Manila hemp), raffia, rattan and other plant fibers.

The European fair Ambiente taps international exhibitors to present their table, kitchen, household, gifts, home, furnishing and decoration products and innovations.

“With 209 square meters of display area, this year is the country’s biggest participation so far as 24 strong exhibitors from the home décor and houseware, lamps and lighting and gifts and seasonal décor sectors will be joining us,” Suaco-Juan added.

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