The strong desire to achieve our goals pushes us to work harder, if not smarter. We seize every opportunity to hone our craft, sacrifice rest or leisure time, even moments with our loved ones, just to obtain that much-coveted success.
At some point, though, constantly “working like a bull” can be exhausting, especially when we fail to make a balancing act, and remember that it’s important to take a break, too.
To “work hard and party harder” is the mantra that pizza fast food chain, Yellow Cab Pizza Co., is celebrating as it rolls out its So Worth It! Tour that’s happening all Saturdays of January in several key cities nationwide.
The event, which kicked off at the Eastwood Central Plaza in Libis, Pasig City gives “hustlers,” like us, what we need to have a head start in 2019: awesome music, the finest booze and delicious food — all for free!
The Eastwood stop of this pizza tour bannered fast-rising, folk-pop band Ben&Ben who thrilled fans with a performance of their well-loved hits — “Maybe the Night,” the soundtrack from the movie Exes Baggage, “Susi,” another film soundtrack, this time from Goyo: Ang Batang Heneral, and other songs like “Kathang Isip” and “Ride Home.”
Since coming together in 2015, Ben&Ben has released a string of catchy tunes with relatable lyrics that has captured the hearts of many Filipino music lovers. It’s no surprise, therefore, that its multiple hits have earned over a hundred million streams on Spotify.
The nine-member band recently finished writing two new songs, “Araw-Araw,” and “Limasawa Street,” which they debuted during the Yellow Cab Pizza Tour.
“The love and support that we get whenever we release songs are a huge blessing and a magical thing for us,” shared Ben&Ben percussionist Andrew De Pano.
“We’re very grateful for all of it and we don’t think we’ll ever get used to the feeling of being overwhelmed, especially when we hear our songs being used in movies. To us, that’s what makes our journey so worth it,” added co-vocalist Miguel Guico.
Other homegrown artists who performed at the Yellow Cab Pizza Tour kickoff include the funky pop-rock band Oh! Flamingo, acoustic duo Leanne and Narra and solo serenader Dane Hipolito.
Prior to the show, event goers were asked to answer the question, “What are you hungry for and what makes it so worth it?” While a lot provided the obvious answer of food or more booze, there were those who dished out well-beyond responses like “happiness,” and “world peace.”
After that, attendees were treated to a free slice of Yellow Cab’s best-selling New York’s Finest pizza and a complimentary cup of Heineken beer. Limited edition pizza passes were also handed out, which can be used to redeem discounts for dine-in purchases made at select Yellow Cab branches.
“We are very thankful to everyone who came and made our So Worth It! The Yellow Cab Pizza Tour kickoff a success,” said Mark de Joya, brand development director of Yellow Cab.
“The Pizza Tour is our way of showing support to those who hustle the hardest for what they believe is so worth it, and we look forward to fueling more hustlers with our edge-to-edge pizzas and legendary chicken and pasta in our succeeding tour stops,” de Joya added.
Yellow Cab’s So Worth It! Tour is a testament to the idea that after all the toil and hard work, we can always bring home, not the bacon…but the pizza!
Music-loving “hustlers” at different parts of the country may catch the So Worth It! Tour, featuring various local acts at these dates and venues: Damosa Gateway (19 January) and Cebu I.T. Park, Cebu City (26 January).
To know more about Yellow Cab’s So Worth It! Tour, visit the website at https://www.yellowcabpizza.com/soworthit/.