Workbank, a job-matching company, has set its sights on the growing Filipino workforce and launched a platform that provides an enjoyable job search experience with exclusive perks and free training to help talents land jobs quicker.
The employment solutions firm said it was motivated by malasakit, a Filipino virtue best described as compassion, to create the innovative portal.
In a speaking engagement at the People Management Association of the Philippines (PMAP), Reggie Fernandes, Workbank’s country head, said opportunities exist in the Philippine market through its rising employment rate and its young workforce.
Fernandes said while millennials and post-millennials already make up nearly half of the local workforce, the majority of the unemployed also come from these segments.
Workbank’s Jaison Francis, co-founder and chairman, who has had a long-spanning relationship with Filipino workers as a recruiter, acknowledged his malasakit could do more for Filipinos.
“The Internet and mobile devices are a meaningful touch point for us because this is where we can reach the majority of applicants — this is why we exist in this space. However, we have gone beyond setting up a traditional job portal and decided we ought to invest in the people. Workbank doesn’t just connect job seekers and recruiters — it also provides guidance and support for interviews, pre-employment requirements and assistance even during their first month at work,” Francis said.
Workbank’s commitment to invest in job seekers also required seeking strategic partnerships with online retailer Zalora and ride-hailing firm Grab which provide perks like discounts for job seekers.