Affordable rice launched in Vis/Min

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Food, a key component of the country’s consumer price index, posted increases averaging 8 percent in November last year when headline inflation moderated to 6 percent from 6.7 percent two months prior. AFP

Department of Trade and Industry’s (DTI) Presyong Risonable Dapat (PRD) rice program was recently made available in Visayas and Mindanao through retail partner Robinsons Supermarket and Robinsons Selections.

The rice program brings down the price of commercial well-milled rice ranging from P34 to P35 per kilo in the supermarket chain’s branches in Cebu, Iloilo, Tacloban, Ormoc, Roxas, Iligan, Dumaguete, Davao and Tagum, Valencia in Bukidnon, General Santos City and Ozamiz.
According to the supermarket chain, they are working on making the program available in more branches nationwide.

The rice program was initially made available through a launch in Robinsons Supermarket branches in Luzon, immediately followed by similar Puregold branch launches following good public reception.

One of the administration’s moves to mitigate the effects of inflation on food prices, the PRD rice program serves as a partnership between the DTI, the National Food Authority, the Department of Agriculture, various supermarket chains such as Robinsons Supermarket, Puregold, SM Markets, Metro Gaisano and participating retailers.

Under the rice program, participating retailers or importers with direct access to retailers directly import rice and sugar and sell them at or lower than P38 per kilo and P50 kilo, respectively, effectively removing traders in the process and make quality rice more affordable for consumers.

Currently, the rice program is available in Puregold, Robinsons Supermarket and SM Markets.
The PRD rice program was made available in December last year in 230 branches of SM Markets (SM Supermarket, SM Hypermarket and SM Savemore) in the Greater Manila Area and North Luzon, that helped bring down the cost of commercial well-milled rice to P35 to P38 per kilo.

SM Markets is one of the largest food retail chains in the country with over 200 stores nationwide. The SM Group announced that the low-cost rice program will also be available in other branches nationwide by early this year.

The PRD rice program is also set for launching in such other retailers as Metro Gaisano and Rustan’s soon, according to the trade agency.

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